July 2018


Looking Back: The History of the Iconic Audemars Piguet Royal Oak.

“It takes more than money to wear the Royal Oak” A quote from Audemars Piguet’s marketing scheme for their Royal Oak in the 1970’s. The early 1970’s was a tough time for the Swiss watch industry. The “quartz crisis” crafted by the Japanese and their production of accurate, reliable and affordable battery watches held the Swiss watch industry in a head lock, with none of the Swiss brands having any idea of how to stop the dire drop in sales. Even the largest commercial brands such as Omega, Heuer and Rolex... Read More