Welcome to the world of Tissot - innovators of the fearless Powermatic 80 movement – official timekeepers of the MotoGP championships. The Swiss watch manufacturer first started out in 1853 when gold case fitter Charles-Félicien Tissot joined forces with his watchmaking son, Charles-Émile, but it wasn’t until the year of 1910 when the company began manufacturing their first lady’s wristwatch range and their mechanical movements. Tissot watches are affordable timekeeping tools for the modern lady or gent. Perfect for those with a busy lifestyle, these special instruments are accessible to businessmen, sports enthusiasts and lovers of the classic dress watch, thanks to their affordable prices and their practical desirability. Tissot watches are developed from a sophisticated blend of materials. Broad timepieces belong to sporty collections like the T-Race collection, whilst delicate-looking wristwatches for the lady can be found within the popular Everytime collection and the Flamingo line. Tissot were the first in the world to create a touchscreen watch - the Tissot T-Touch - followed shortly by the solar powered version. They’ve also developed collections dedicated solely to the younger generation which combine vibrant colours with cutting edge technology, as well as traditional timepieces featuring simple three handed dials and day dates.
Tissot’s vast array of Swiss-made luxury wristwatches has a rich history behind it. The company started out as a watch assembly shop in 1853 where gold case fitter, Charles-Félicien Tissot joined forces with his watchmaking son, Charles-Émile. The two pioneers started out supplying an established collection of pocket watches and pendant watches to oversees. From early 1910 onwards, Tissot sold its first ladies wristwatch range. These gold and platinum pieces would create a lasting impression on women with a desire for high-end jewellery and accessories. Tissot also started to focus their attention on the production of their mechanical wristwatches. Art Nouveau and Art Deco inspired their most popular timepieces at this point in time. High quality watches at an affordable price became their field of expertise.
The SSIH (Société Suisse pour l’Industrie Horlogère), was the world’s first Swiss watchmaking association. The new entity came as a result of Tissot combining their efforts with Omega to produce a wider range of quality products for their market. Whilst leather bands are today associated with active lifestyles and the metal link bracelet design is more suited to those with professions - this concept was only just becoming more recognized during 1930’s onwards, where Tissot advertised their position amongst the luxury market, promoting their models commercially by using a lady with three watches to highlight a need for different watches for different occasions.
1951 marked another milestone for Tissot with the launch of their Navigator model – an iconic model which launched just three years before Tissot’s 100th birthday. To mark this anniversary in the company’s life, Tissot started to simplify and modify their movements. In 1958 a "single calibre" principle came into action. The addition of different complications made it possible to produce watches with or without a calendar or day date, and these were distributed around the globe.
In the 60’s and 70’s Tissot redirected their focus to the younger generation, with a specialist collection for teenagers. The chic and original designs sparkled a need for new materials, giving birth to fun and colourful models. The close collaboration between Tissot and the world of Formula 1 was also strengthened, thanks to their quartz collections, slowly bridging the gap between the popularity of a quartz vs a mechanical movement. In 1998 Tissot joined The Swatch Group and has since gone on to create some iconic innovations, like the first timepiece to be made from natural stone -the Tissot RockWatch and the Tissot WoodWatch and Tissot PearlWatch – similarly timepieces made from wood and pearl.
The switch in interest towards Tissot’s sportier watches such as those from the Tissot T-Collection, placed importance on the company’s engineering capabilities. These timepieces are equipped with some of the most impressive features thanks to so many of the company’s technological advances over the last two decades. Picking up on the potential for touchscreens in 1999, Tissot created their very own model – the Tissot T-Touch. The tactile watch was a first in the world. A similar watch that was powered by solar energy was later released in 2014 – the Tissot T-Touch Expert Solar. Tissot make their connections to the world of sport by maintaining their role as Official Timekeeper and partner to various sports disciplines. The company, who sell more than 4 million watches worldwide each year, stay at the forefront of fashion always, with their innovative and stylish models that appeal to all audiences. They continue to venture forward on their mission to create ground-breaking timepieces that stay true to their slogan – “Innovators of Tradition”.