Owen & Robinson welcomes you to the world of Tissot: innovators of the fearless Powermatic 80 movement and official timekeepers of the MotoGP championships. Their story began in 1853 when Charles-Félicien Tissot, a gold case fitter, teamed with his son, Charles-Émile, who was already a watchmaker. Affordable and practical, the watches are for the active lady and gentleman from every walk of life.
The father-son team started the Tissot Company, a watch assembly shop in 1853 that supplied pocket watches and pendant watches from an established collection to overseas customers. It took the company 57 years to manufacture and sell their first lady’s wristwatch.
About this time, they also began to focus on the production of mechanical wristwatches. Art Nouveau inspired Their popular timepieces of the era and Art Deco styles and the high quality and affordability of the watches became Tissot’s trademark.
The year 1930 saw the founding of the SSIH (Société Suisse pour l’Industrie Horlogère), the world’s first Swiss watchmaking association. This event was the result of Tissot and Omega, combining their efforts to make a wider range of quality products.
Leather watch bands were becoming more recognised as a choice for the active lifestyle and Tissot were able to advertise them to the luxury market by posing a fashion model with three watches. This drove home the idea that a lady needs different watches for different occasions.
In 1951, Tissot passed another milestone with the launch of the Navigator model. Two years later, at the company’s centennial anniversary, they began to modify and simplify the movements of the iconic model. The result was a "single calibre" principle that came into action in 1958 making it possible to produce a watch with an optional calendar and day date. These watches were distributed around the world.
Like most companies during the cultural revolution in the 1960s and 1970s, Tissot turned their attention to the younger generation with an exclusive collection of watches for teenagers. The chic and original designs sparked a need for new materials to add fun and colourful aspects to the watches. In 1998 Tissot joined The Swatch Group and had since gone on to create some iconic innovations, such as the first timepiece to be made from natural stone -the Tissot RockWatch and the Tissot WoodWatch and Tissot PearlWatch.
Tissot and technology have always been partners, and this was never so apparent than with the company’s Tissot-T collection of sportier watches. The engineering capabilities of the company overcame technological challenges to equip the Tissot-T watch with a touchscreen in 1999. Called the Tissot-T-Touch, it was the world’s first. In 2014 the solar-powered Tissot-T-Touch Expert Solar was released to the public.
Today, Tissot watches are developed from a sophisticated blend of materials. The T-Race collection is a broad sporty watch line while the Everytime and Flamingo watches are more delicate looking for a lady’s wrist. They still focus on youth combining vibrant colours and cutting-edge technology, but they have not ignored the older customer whose preferred watch is more traditional with simple three-handed dials and day dates.
Formula 1 Racing and Tissot has always had a close relationship that was strengthened when the popularity of quartz movements began to bridge the gap between a quartz versus mechanical movements. Some sports require timing down to a millisecond or less, and Tissot brags of being the official timekeeper and partner in various sporting disciplines.
The company expects to sell more than 4 million luxury watches worldwide this year and have no plans to leave the forefront of fashion with their innovative and stylish models that appeal to all who appreciate fine watches. Tissot will continue to venture forward on its mission to create ground-breaking watches that stay true to their slogan – “Innovators of Tradition”.
And Owen & Robinson will be there to help you become part of Tissot’s rich history with your next purchase of a quality timepiece.